The great American entrepreneur is defined by several things. One of the most valuable is his ability to see an opportunity in doing things differently. Often, entrepreneurs can solve issues that bigger companies are unwilling or unable to solve because they are smaller and more agile with much smaller expenses. Utah Furniture Direct was born out of such an opportunity. For the past 14 years, they have focused on delivering the best furniture brands for less. This locally owned store features and has access to the top furniture brands in the world and offers them for 15% – 50% less. They feature Ashley, Bench Craft, Enso, Intercon, Klaussner, Serta and Simmons along with many others.
Roger Magana is the General Manager for the store and says he often hears from customers who have come from one of the big stores and then they see the same couches, beds or furniture at significantly lower prices at Utah Furniture Direct. 14 years ago, a mission was envisioned by the owners, they saw how much the mark-up was in traditional stores and decided to be the alternative. Knowing that quality counts in furniture, they still wanted to offer the same brands as the big stores but at lower prices.
When you walk into one of their stores either on Washington Blvd and 12th street near Vasa Fitness or in North Ogden on 2600 N behind 7-Eleven, it has a hometown feeling. You will see about 20 couches, 10 beds and a handful of other furniture in a storage warehouse nearby. They are able to keep their overhead low by keeping this low profile and they pass the savings on to their customers. One of Roger’s favorite things to do is to help a customer who has gone to a big furniture store find the exact same couch or mattress for significantly less. In fact sometimes the customer will wonder if it is a knockoff from the name brand and the answer is no. These are the exact same brands that you will find at the expensive stores.
Another cool feature about Utah Furniture Direct is that they can get delivery of items quite quickly, so if there is a color or version that they don’t have in stock, they can get exactly what you want. In fact, you can even write down the brand and take a picture of a piece of furniture you see in another store and bring it, and they will more than likely be able to find that piece and have it brought in for you. They have customers come from all over the Wasatch Front because of this ability. I was in there a couple of weeks ago and a young man was finishing up an order. He was from Spanish Fork. I was surprised that he would travel that far and he said, “I know what I like. These guys will look it up, find it, and order exactly what I want, plus they are cheaper.”
They have been a supporter of the magazine since December of 2016 and we have appreciated all of their support. We also purchased a beautiful couch from them six months ago, since ours was a hand-me-down that was on its last leg. We love it and are grateful that Utah Furniture Direct is part of our publications. You should definitely check them out for your next furniture purchase.