Women in Business: Shannon Bass

Shannon Bass runs RejuvU Day Spa in West Point.

Shannon Bass had spent 17 years of her career as a business manager for a private school when she was invited to be a director at the Marinello School of Beauty in Layton. This was her introduction into the beauty industry, and seeing the impact their services had on individuals led her to fall in love with it. She realized helping to improve a person’s body image is a unique opportunity to help people feel good about themselves. Eventually, she and her husband, who is a physician, started their own spa. They opened ReJuvU Day Spa in West Point in June of 2019.

As the Spa Director, Shannon’s philosophy is to be very inclusive and offer their employees benefits. “We structured our pay differently, and our goal is to be able to provide benefits, paid vacation, and sick time.” Once they get more established, they will add health benefits and profit sharing. Many spas pay commission, and if you’re not in an appointment, you don’t get paid. Shannon said they really want to create a lifestyle for not only the owners, but the entire team. They treat each other and their guests like family, and they are building their business upon relationships and results. At ReJuvU Day Spa, improved self-image is the main desired result for every guest to walk away with after a treatment tailored to their specific need. Sometimes, that means brighter and more youthful looking skin, hair removal in unwanted areas, or a fresh start with tattoo removal. They also have a complete medical side, including microneedling and laser services, which range from IPL, veins, skin rejuvenation, skin resurfacing, hair
removal, and tattoo removal. Their injectable services include Botox, Dysport, dermal fillers, and Sculptra. Microdermabrasion and chemical peels are also on the menu.

Have you ever heard of body treatments or body shaping? A body treatment is more for detoxification, like a wrap or a salt scrub to exfoliate. Body shaping is essentially taking a frozen block of clay to freeze fat cells. It takes several treatments in conjunction with a healthy lifestyle to achieve optimal results. Massages (including therapeutic), waxing, facials, lashes, and brows are also on their menu of services. If you need any sort of body care, they have a myriad of options, including organic (Eminence Organics) and clinical (PCA and Lira Clinical) home care products to keep your skin healthy and youthful looking. Knowing you’ll fall in love with how you feel after receiving a service, you can easily make it a part of your lifestyle. Affordable and competitive membership programs exist for services, including massages, facials, laser hair removal, and injections.

Shannon credits her team for the spa’s success so far and is excited about the future and the journey ahead as they continue to grow through helping their guests and their team achieve their goals.

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