BY ANN PARK
Gena and Cal Taylor have been lighting up the Wasatch Front for over 20 years. They get along really well and love working together.
Originally, they started this business because they wanted to be able to spend more time together and with their kids. Gena is very good at organizing the work flow of the company and handling the office. She is also great with customer service and taking care of everyone. Even though she’s quiet and prefers to stay in the background, her skills have been vital to the growth and function of the company.
As the Taylors planned their business, they wanted to focus on putting the customer’s needs first, and since 95% of their customers return time and again, they have succeeded. They began with Christmas lights, setting the standard for premium holiday lighting in their own neighborhood, and from there, they have expanded outward.
One of their most exciting, cutting-edge products is JellyFish Lighting. This product is an LED lighting system permanently installed in your eaves and designed to showcase the beauty of your home. This lighting is very discreet, blending into your home’s architecture. Jellyfish creates an extremely high quality product. It’s a robust, outdoor-rated LED lighting system. LED lighting is known for its durability and is designed for years and years of use.
These beautiful accent lights are packed with great features. They are installed all around your home, and you have the ability to set up custom zones. You can, for instance, highlight your back patio in a different color. You can change the colors to go with any holiday. And you’ll never run out of choices, since there are 16 million color options. You can design your own custom patterns and choose which of the lights are on at any time. “You can set up your house to flash the colors of your favorite sports team,” Gena suggested. “And if you have too many choices, there are preset patterns ready to use.” It’s always easy to change the programming, so you’re able to have a lot of fun with it.
The Taylors also set up LED Bistro String Lighting for special occasions and events. They can be set up indoors or outdoors to provide a beautiful atmosphere that will enhance any event.
They have nurtured their family business for the last twenty years, and their goal is to build the company into a legacy that can be passed along to their children. Gena said, “We love being part of the community here in Syracuse.”